The White House Task Force hoped to bring the childhood obesity rate down to five percent by 2030. Improving access to healthy, affordable foods.
It hopes to create change through a national action plan with five goals: The Task Force reviews policy and programs related to child nutrition and physical activity. On the same date, Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan. Obama indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children. One major component of the campaign, the Hunger-Free Kids Act, was funded with money from the Supplemental Nutrition Assistance Program (food stamps). The campaign was announced on February 9, 2010, by Michelle Obama. In 2018, more than 73.1% of Americans were either overweight or obese with African-American women leading the nation in obesity rates. In 2008, 68% of Americans were either overweight or obese. Despite its goal, the Let's Move! initiative did not cause a decline in obesity rates. Let's Move! sought to decrease childhood obesity to 5% by 2030. The initiative had the initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight". The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children. Let's Move! was a public health campaign in the United States led by First Lady Michelle Obama. First Lady Michelle Obama participates in a Let's Move! and NHL partnership event in March 2011 alongside National Hockey League players Mike Green (left) and Patrick Sharp (right).
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